Your childhood biscuit.
Way Bigger.
10g Protein · 3g Fibre · Under 200 kcal · No Palm Oil · No Refined Sugar
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Four Flavours. Zero Compromises.
Chocolate
Rich chocolate heaven without the junk
Strawberry
Sweet strawberry magic, zero guilt
Tiramisu
Italian indulgence, reimagined
What drops next?
Pick the 5th flavor. The winner goes into the next batch. No takesies-backsies.
Half the calories.
Same biscuit.
A regular cream biscuit pack hits you with ~500 kcal. We're cutting that by more than half — targeting under 200 kcal per pack.
- Loaded with palm oil
- Refined sugar everywhere
- Empty calories. No protein.
- Made you crave more, faster.
- 10g protein per pack
- 3g fibre — actually fills you up
- No palm oil. No refined sugar.
- Snack that doesn't hijack your day.
*500 kcal based on typical 100g cream biscuit packs sold in India. Way Big targets under 200 kcal per pack — final number locked at launch.
10 grams of protein.
3 grams of fibre. In a biscuit.
Half the calories. Same biscuit.
Zero palm oil. Including the cream.
Zero refined sugar. All the taste.
Somebody had to do it.
India's most loved snack. The worst ingredients. We fixed it.
Read the full story →Follow the whole thing.
We're documenting every step — recipe iterations, packaging design, factory visits, the chaos. Come along.
@go.waybigQuestions you're
probably asking.
Healthier than a regular cream biscuit, yes. 10g protein, 3g fibre, under 200 kcal per pack (vs ~500 in regular cream biscuits), no palm oil, no refined sugar. But let's be real — it's still a treat, not a salad. We just made the treat a lot less guilty.
Regular cream biscuit packs hit ~500 kcal mostly from palm oil and refined sugar. We're swapping those out for higher-protein flours, real cocoa butter (in measured amounts), and natural sweeteners. Less of the calorie-dense junk = fewer calories without losing the cream biscuit feel. Final number gets locked at launch — we're targeting under 200 kcal per 100g pack.
We're in the final stretch. Join the waitlist and you'll be the first to know the exact drop date. Founding batch is limited — don't sleep on it.
If it did, we wouldn't ship it. That's literally our promise. We're testing against the OGs (Oreo, Bourbon, Jim Jam) and if Way Big doesn't beat them blind, it goes back to the kitchen.
Price isn't locked yet, but it'll be in line with a quality cream biscuit — not in 'protein bar pricing' territory. Founding members get a launch discount, FYI.
Two reasons. One: it's wrecking rainforests in Indonesia and Malaysia. Two: it's not great for you. Most cream biscuits use it because it's dirt cheap. We use real cocoa butter and other sustainable fats instead. Costs us more. Worth it.
We have a lot of respect for Oreo — it's the OG. But yeah, basically we read the ingredients, didn't love what we saw, and rebuilt it from scratch with stuff you can pronounce.
Launching D2C across India through our website first. Blinkit and other quick commerce platforms are next. Sign up for the waitlist and we'll keep you posted on your city.
100g packs to start. If demand says go smaller (or bigger), we'll listen. Drop us a DM on @go.waybig with what you want.
Got more questions?
DM us @go.waybig →Be First.
Founding batch is limited. Join the waitlist and get early access, a founding member discount, and our eternal gratitude.
No spam. Just biscuits.